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Company Profile

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General Information

Thaire Life Assurance PCL. was established in January 5, 2000, in which operates business in Thailand, with life reinsurance as the core activity.

Thaire Life registered as a public limited company under the Public limited Companies Act B.E. 2535 and was renamed with the Ministry of Commerce from "Thaire Life Assurance Co., Ltd." to "Thaire Life Assurance PCL" on September 29, 2011. The Company currently has a total registered capital of THB 620 million, with a fully paid-up.

Business Strategy

Aspiring to be an active reinsurer, Thaire Life is committed to developing the organization to provide customers with a comprehensive range of insurance services.

With our strategic direction; we aim to build a new S-Curve by developing products, services, new markets and adjusting the core businesses to respond to the changes in the business environment, as well as an exponential growth through various partners in the next 5-years, thru various strategic initiatives as follows;

01

We aim to be a customer centric solutions provider. We develop innovative life insurance products and services that respond to adaptability market.

02

We engage with partners with aiming to be best in class in life reinsurance partner.

03

We aim to build a competitive advantage thru efficient and effective process.

04

We engage our employees with several activities to build a strong winning team.

05

We emphasize to create a strong brand awareness among local and international partners.

Milestones

1978
Start operating life reinsurance business (unit of Thai Reinsurance Company).

2000
THREL was established in January 5, 2000.

2009
Collaborate with partners to develop Direct Marketing solutions offering various new products on off-line media (TV and Prints), selling though telemarketing channel.